IFAM’s participation at the ‘Vive la moto’ fair from 5th to 8th April in Madrid was a great success. The large number of visitors who stopped by the stand played a part in achieving the goal set for the event, which was to give exposure to the new products in their line of anti-theft devices among industry professionals and strengthen their brand image among the thousands of motorcycle enthusiasts who attended the fair.

The new products presented at ‘Vive la moto’ were greeted with keen interest. Some of those products were the Pit Stop anchor, the Black Flag chain sets with Armoured S padlocks, the Speed Trap lock and the Big Storm disc brake lock, which are all included in IFAM’s new catalogue of anti-theft devices for bicycles and motorcycles that was also presented at the fair.

A growing market

The large crowds that attended ‘Vive la moto’ show that the market is on the rise and the tough times of the automotive sector crisis have come to an end. This trend also shows that motorcycle enthusiasts are seeking anti-theft devices with higher quality and security, like the ones IFAM provides.

Being a manufacturer with high average product quality was another factor visitors to the IFAM stand valued highly. “Having a highly diverse range of products was also an ace in our hand. There were a lot of people interested in our RPM handlebar lock and the Hook cable with karabiner that’s used to secure a helmet to a motorcycle.”, noted IFAM Seguridad sales manager Pablo Alberdi.